Conducting Effective SEO Audits for Small Businesses

Performing an SEO audit is crucial for small business owners aiming to enhance their website's visibility and performance. In this guide, we will walk you through the process of conducting a basic SEO audit using the Tengri SEO platform to identify areas for improvement.

Steps to Perform an SEO Audit with Tengri SEO

1. Set Up Your Tengri Workspace

To start, you need to create an account with Tengri SEO:

• Go to Tengri SEO and sign up for an account.
• Verify your website ownership by adding the required DNS TXT record provided during setup.

2. Run an Initial HTML Audit

Once your workspace is set up and your website is verified, you can run an HTML audit:

• Navigate to SEO Audits on the Tengri dashboard.
• Click on Run Audit, then paste the URL of your website’s main page (or any specific page you want to analyze).
• Observe the audit results, which will show a score based on various SEO factors (e.g., title tags, meta descriptions, heading structure).

Example: If your homepage has a score of 70/100 with alerts for missing meta descriptions or poorly structured headings, these areas need your attention.

3. Analyze Audit Findings

After the audit completes, review the findings:

• Look for major issues highlighted, such as missing image alt texts or errors in canonical links.
• Pay attention to the recommendations for each issue as they guide you through potential fixes.

4. Create and Review Content

Content is key for SEO:

• Use the Content Studio to draft new articles or revise existing ones based on your audit findings.
• Ensure each page’s content answers the questions your customers might have, using keywords identified from your audit.
• Request feedback by saving changes and sending drafts for review.

5. Use Your Search Data

Integrate your Google Search Console data:

• Export your queries and import them into Tengri SEO for insights.
• This data can help you understand what topics are currently driving traffic and where you might want to create more content.

6. Set Up Internal Links

Internal linking can significantly impact SEO:

• For every piece of content you create or refine, link back to related articles on your site. This promotes better crawling by search engines and enhances user experience.
• Make sure your links are relevant and naturally fit into the content.

7. Continuous Monitoring and Updates

Finally, consider your audits as an ongoing process:

• Regularly use Tengri to run audits on different pages.
• Always keep an eye on new content performance through the analytics from Google Search Console, adjusting strategies as necessary.

Troubleshooting Common Issues

My Website Isn’t Scoring Well on the Audit

If your website’s score is low:

• Review and correct highlighted issues.
• Focus on optimizing page titles, improving meta descriptions, and ensuring mobile responsiveness.
• If issues persist, consider professional help or further training in SEO practices.

What If My Site Is Not Verified?

If Tengri cannot verify your site:

• Double-check the DNS TXT record has been added correctly.
• Allow some time for DNS changes to propagate, as this can take a few hours.

Conclusion

Conducting a thorough SEO audit using Tengri SEO is a fundamental step for small business owners looking to boost their online presence. By regularly checking your site’s integrity and performance, you can stay ahead of competition and improve visibility. Follow the steps outlined, and don’t hesitate to adjust your approach based on the insights gained from each audit. For further guidance on SEO practices, visit the Tengri SEO Help Center for more resources and support.